Brief History of Dove Soap

v1957 --- Lever Brothers introduced Dove, which contained a patented, mild cleansing ingredient, into the soap category.
"beauty bar" “cleansing cream”
v 1979 --- the phrase "cleansing cream" was replaced
with "moisturizer cream".
v 1979 --- a Pennsylvania dermatologist showed that Dove dried and irritated skin significantly less than ordinary soaps, based on which Unilever started aggressive marketing and won more than 24% of the market by 2003.